Brilli Wellness Lighting

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Design Manager · Wellness · E-Commerce · Home Goods · Web · Amazon · Video · Email · Advertising · Print · Packaging

As the designer and design manager at Brilli Wellness Lighting, I led a wide array of projects spanning social media campaigns, packaging design, in-store displays, web UI, e-mails, e-commerce optimization, sales decks, and photo/video shoots. By crafting visually compelling content and strategic design solutions, I played a pivotal role in enhancing Brilli's brand identity and market presence.

From conceptualizing engaging social media campaigns to revamping the website for seamless user experience, my contributions aimed to drive engagement, increase sales, and solidify Brilli's position as a leader in wellness lighting solutions. Through attention to detail and a deep understanding of consumer preferences, I successfully communicated Brilli's commitment to wellness and innovation across diverse platforms, ultimately

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Now at Target

In overseeing the art direction for emails and social media announcements heralding Brilli's introduction into Target stores, I focused on capturing the essence of Brilli's brand identity while resonating with Target's shopper demographic. By meticulously curating visuals that blended Brilli's sleek aesthetic with Target's vibrant appeal, I aimed to create compelling visuals that not only showcased Brilli's products but also aligned seamlessly with Target's brand ethos. The goal was to craft a narrative through imagery that not only informed but also enticed Target shoppers, ensuring they understood the value and uniqueness of Brilli's offerings as they encountered them in-store.

Brilli on Amazon

Leveraging data-driven insights and a user-centric approach, I implemented strategic design changes aimed at optimizing the browsing and purchasing experience for customers. This involved revamping product pages to highlight key features and benefits, optimizing imagery and descriptions for clarity and persuasion. Additionally, I incorporated compelling visuals and engaging content to create an immersive shopping environment that resonated with our target audience. The effort to redesigned our Amazon store achieved significant improvements in conversion rates, average order value, and overall customer satisfaction, ultimately driving growth and success for Brilli Wellness Lighting in the e-commerce space.

Brilli Bright Clean Video Shoot

As the art director, I orchestrated the creative process by storyboarding, casting, and meticulously designing wardrobe and set to produce a compelling video showcasing a new lifestyle product. The primary objective was to effectively communicate the product's benefits through visual storytelling, ensuring that every aspect of the production—from casting choices to set design—aligned seamlessly with the brand's narrative. The result was a captivating video that not only highlighted the functionality and appeal of the product but also conveyed its lifestyle-enhancing features to the target audience.

Brilli E-commerce Shopify

I worked on the digital strategy for bebrilli.com, focusing on enhancing user experience and driving conversion. This involved analyzing and optimizing commerce pages to streamline the purchasing process, ensuring seamless navigation and clear product presentation. Additionally, I led efforts to optimize the homepage, creating a captivating and informative gateway to the brand's offerings. Furthermore, I developed comprehensive FAQ pages to address customer inquiries, providing valuable information and support. Through strategic analysis and innovative solutions, I played a pivotal role in maximizing the effectiveness of bebrilli.com's online presence, ultimately enhancing customer satisfaction and driving business growth.

Furthermore, I developed comprehensive FAQ pages to address customer inquiries, providing valuable information and support. Through strategic analysis and innovative solutions, I played a pivotal role in maximizing the effectiveness of bebrilli.com's online presence, ultimately enhancing customer satisfaction and driving business growth.

Contact me: sammyleesullivan@gmail.com