Catalina Lighting
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Design Manager · E-Commerce · Home Goods · Web · Amazon · Video · Email · Advertising · Composite Imagery · PDP pages · Photo Shoots
Catalina, a leading consumer lighting brand present on major e-commerce platforms such as Amazon, Wayfair, Home Depot, and Walmart, underwent a rebranding project aimed at modernization and the establishment of a comprehensive style guide. Specializing in trend-driven lighting products ranging from traditional to contemporary designs, Catalina is synonymous with style and innovation. The primary objective of this rebranding endeavor was to preserve the essence of the original logo while updating typefaces, refining geometric elements, and crafting a cohesive color palette to ensure consistency across various platforms and partnerships with major retailers like Home Depot and Walmart.
As the designer and design manager at Brilli Wellness Lighting, I led a wide array of projects spanning social media campaigns, packaging design, in-store displays, web UI, e-mails, e-commerce optimization, sales decks, and photo/video shoots. By crafting visually compelling content and strategic design solutions, I played a pivotal role in enhancing Brilli's brand identity and market presence.
From conceptualizing engaging social media campaigns to revamping the website for seamless user experience, my contributions aimed to drive engagement, increase sales, and solidify Brilli's position as a leader in wellness lighting solutions. Through attention to detail and a deep understanding of consumer preferences, I successfully communicated Brilli's commitment to wellness and innovation across diverse platforms, ultimately
Leveraging a strategic combination of visionary insights and user-centric design principles, I have successfully elevated brand identities, increased user engagement, and significantly boosted conversion rates. This achievement was made possible through meticulous art direction, comprehensive brand redesign, and optimization of e-commerce listings. Employing collaborative leadership and data-driven approaches, I consistently deliver impactful solutions that drive tangible business growth across diverse digital platforms.
Big Wins
+54%
New product hit rate with retailers with lifestyles
+25%
Sales increase with updated imagery on digital listings
-32%
Reduction in slow moving inventory from updated pdp assets
Before
After
Photo Shoot Art Direction
The following images showcase the product of a photoshoot I directed, focusing on a fillable lamp concept. Our aim was to demonstrate the versatility of the lamp by illustrating how it could be filled with various objects throughout different seasons. Each image encapsulates a unique theme, highlighting the lamp's adaptability and potential to complement diverse interior designs throughout the year.
I worked on the digital strategy for bebrilli.com, focusing on enhancing user experience and driving conversion. This involved analyzing and optimizing commerce pages to streamline the purchasing process, ensuring seamless navigation and clear product presentation. Additionally, I led efforts to optimize the homepage, creating a captivating and informative gateway to the brand's offerings. Furthermore, I developed comprehensive FAQ pages to address customer inquiries, providing valuable information and support. Through strategic analysis and innovative solutions, I played a pivotal role in maximizing the effectiveness of bebrilli.com's online presence, ultimately enhancing customer satisfaction and driving business growth.
Amazon Social
The images presented here are a result of meticulous curation, compositing, and art direction undertaken for Amazon social posts. With a keen focus on presenting our products in an upscale manner, these visuals aim to captivate audiences and drive higher clicks and conversions. Through thoughtful selection and arrangement, each image exudes sophistication and luxury, enhancing the appeal of our offerings to potential customers browsing on the platform.
I worked on the digital strategy for bebrilli.com, focusing on enhancing user experience and driving conversion. This involved analyzing and optimizing commerce pages to streamline the purchasing process, ensuring seamless navigation and clear product presentation. Additionally, I led efforts to optimize the homepage, creating a captivating and informative gateway to the brand's offerings. Furthermore, I developed comprehensive FAQ pages to address customer inquiries, providing valuable information and support. Through strategic analysis and innovative solutions, I played a pivotal role in maximizing the effectiveness of bebrilli.com's online presence, ultimately enhancing customer satisfaction and driving business growth.
Contact me: sammyleesullivan@gmail.com
Contact me: sammyleesullivan@gmail.com
Contact me: sammyleesullivan@gmail.com