Conversational AI Design System
Overview
The Problem
As the designer and design manager at Brilli Wellness Lighting, I led a wide array of projects spanning social media campaigns, packaging design, in-store displays, web UI, e-mails, e-commerce optimization, sales decks, and photo/video shoots. By crafting visually compelling content and strategic design solutions, I played a pivotal role in enhancing Brilli's brand identity and market presence.
The Goal
As the designer and design manager at Brilli Wellness Lighting, I led a wide array of projects spanning social media campaigns, packaging design, in-store displays, web UI, e-mails, e-commerce optimization, sales decks, and photo/video shoots. By crafting visually compelling content and strategic design solutions, I played a pivotal role in enhancing Brilli's brand identity and market presence.
The Scope
As the designer and design manager at Brilli Wellness Lighting, I led a wide array of projects spanning social media campaigns, packaging design, in-store displays, web UI, e-mails, e-commerce optimization, sales decks, and photo/video shoots. By crafting visually compelling content and strategic design solutions, I played a pivotal role in enhancing Brilli's brand identity and market presence.
Role
UI/UX Designer
Industry
Healthcare, Insurance, AI, Member Self Service
Platform
Web, Native
Skills
UI/UX, strategic thinking, cross collaboration, accessibility, documentation
Audit & Preparation
Leveraging data-driven insights and a user-centric approach, I implemented strategic design changes aimed at optimizing the browsing and purchasing experience for customers. This involved revamping product pages to highlight key features and benefits, optimizing imagery and descriptions for clarity and persuasion. Additionally, I incorporated compelling visuals and engaging content to create an immersive shopping environment that resonated with our target audience. The effort to redesigned our Amazon store achieved significant improvements in conversion rates, average order value, and overall customer satisfaction, ultimately driving growth and success for Brilli Wellness Lighting in the e-commerce space.
Solutions
Leveraging data-driven insights and a user-centric approach, I implemented strategic design changes aimed at optimizing the browsing and purchasing experience for customers. This involved revamping product pages to highlight key features and benefits, optimizing imagery and descriptions for clarity and persuasion. Additionally, I incorporated compelling visuals and engaging content to create an immersive shopping environment that resonated with our target audience. The effort to redesigned our Amazon store achieved significant improvements in conversion rates, average order value, and overall customer satisfaction, ultimately driving growth and success for Brilli Wellness Lighting in the e-commerce space.
Outcomes
Leveraging data-driven insights and a user-centric approach, I implemented strategic design changes aimed at optimizing the browsing and purchasing experience for customers. This involved revamping product pages to highlight key features and benefits, optimizing imagery and descriptions for clarity and persuasion. Additionally, I incorporated compelling visuals and engaging content to create an immersive shopping environment that resonated with our target audience. The effort to redesigned our Amazon store achieved significant improvements in conversion rates, average order value, and overall customer satisfaction, ultimately driving growth and success for Brilli Wellness Lighting in the e-commerce space.