Florida Blue Cross Blue Shield
Design Manager · Wellness · E-Commerce · Home Goods · Web · Amazon · Video · Email · Advertising · Print · Packaging
Ranked 5th best
in 2025, our digital experience was rated 5th best health insurer experience in the country by JD Power.
5M+ Membership
Worked on designs for over 5 million members
Achieved above target FCR
After 3 years of working on member experience, our team has achieved consistent higher than target FCR numbers.
Select projects to view
Visual Design
Illustration
Design Systems
Visual Design
I crafted cohesive, brand-aligned visuals that elevated the digital experience across Florida Blue’s member site and app. From UI illustrations to branded elements, my work helped bring warmth, clarity, and trust to complex healthcare journeys. By interpreting and extending corporate brand guidelines, I designed custom illustration systems that added personality, provided visual guidance, and supported seamless user navigation across digital touchpoints.
Member Experience - Error pages
In this project, I created vibrant and user-friendly illustrations to enrich the interface and address error scenarios. Through a combination of creative brainstorming and meticulous design, I transformed potentially frustrating experiences into opportunities for engagement and visual delight. The result was a cohesive and inviting user experience that effectively communicated technical issues while maintaining a playful and approachable aesthetic.
Care Management
Each visual element was carefully chosen to convey empathy, expertise, and the supportive role of the team in enhancing healthcare outcomes. By integrating these visuals strategically, the page effectively communicated complex information in a clear and engaging manner, fostering trust and understanding among members about the team's crucial role in their care journey.
Select projects to view
Visual Design
Illustration
Design Systems
Visual Design
I crafted cohesive, brand-aligned visuals that elevated the digital experience across Florida Blue’s member site and app. From UI illustrations to branded elements, my work helped bring warmth, clarity, and trust to complex healthcare journeys. By interpreting and extending corporate brand guidelines, I designed custom illustration systems that added personality, provided visual guidance, and supported seamless user navigation across digital touchpoints.
Member Experience - Error pages
In this project, I created vibrant and user-friendly illustrations to enrich the interface and address error scenarios. Through a combination of creative brainstorming and meticulous design, I transformed potentially frustrating experiences into opportunities for engagement and visual delight. The result was a cohesive and inviting user experience that effectively communicated technical issues while maintaining a playful and approachable aesthetic.
Care Management
Each visual element was carefully chosen to convey empathy, expertise, and the supportive role of the team in enhancing healthcare outcomes. By integrating these visuals strategically, the page effectively communicated complex information in a clear and engaging manner, fostering trust and understanding among members about the team's crucial role in their care journey.
Select projects to view
Visual Design
Illustration
Design Systems
Visual Design
I crafted cohesive, brand-aligned visuals that elevated the digital experience across Florida Blue’s member site and app. From UI illustrations to branded elements, my work helped bring warmth, clarity, and trust to complex healthcare journeys. By interpreting and extending corporate brand guidelines, I designed custom illustration systems that added personality, provided visual guidance, and supported seamless user navigation across digital touchpoints.
Member Experience - Error pages
In this project, I created vibrant and user-friendly illustrations to enrich the interface and address error scenarios. Through a combination of creative brainstorming and meticulous design, I transformed potentially frustrating experiences into opportunities for engagement and visual delight. The result was a cohesive and inviting user experience that effectively communicated technical issues while maintaining a playful and approachable aesthetic.
Care Management
Each visual element was carefully chosen to convey empathy, expertise, and the supportive role of the team in enhancing healthcare outcomes. By integrating these visuals strategically, the page effectively communicated complex information in a clear and engaging manner, fostering trust and understanding among members about the team's crucial role in their care journey.
Contact me: sammyleesullivan@gmail.com
Contact me: sammyleesullivan@gmail.com
Contact me: sammyleesullivan@gmail.com