Box Store Packaging

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Design Manager · E-Commerce · Home Goods · Web · Amazon · Video · Email · Advertising · Composite Imagery · PDP pages · Photo Shoots

I collaborated closely with stakeholders, sales teams, and product experts to conceptualize and design packaging solutions, leading the art direction and coordinating photoshoots of products destined for retail giants like Walmart, Home Depot, Lowe's, and Target. This involved crafting compelling visual identities for packaging, hang tags, and point-of-purchase (POP) displays that aligned with each store's branding while effectively communicating product features and benefits to consumers. The result was a cohesive and impactful retail presence that enhanced product visibility and appeal across diverse retail environments, driving engagement and sales.

As the designer and design manager at Brilli Wellness Lighting, I led a wide array of projects spanning social media campaigns, packaging design, in-store displays, web UI, e-mails, e-commerce optimization, sales decks, and photo/video shoots. By crafting visually compelling content and strategic design solutions, I played a pivotal role in enhancing Brilli's brand identity and market presence.

From conceptualizing engaging social media campaigns to revamping the website for seamless user experience, my contributions aimed to drive engagement, increase sales, and solidify Brilli's position as a leader in wellness lighting solutions. Through attention to detail and a deep understanding of consumer preferences, I successfully communicated Brilli's commitment to wellness and innovation across diverse platforms, ultimately

Packaging and Displays featured in

Packaging and Displays featured in

Home Depot Pallet

Adhering closely to Home Depot's brand and point-of-purchase (POP) guidelines, I orchestrated the creation of a pallet display featuring a diverse array of mix-and-match lamps for a special sales event. This involved meticulous attention to detail in layout, color scheme, and product arrangement to ensure alignment with Home Depot's visual standards and enhance customer engagement. The goal was to showcase the versatility and appeal of the lamps while leveraging strategic placement within the store to maximize visibility and drive sales during the promotional period.

I worked on the digital strategy for bebrilli.com, focusing on enhancing user experience and driving conversion. This involved analyzing and optimizing commerce pages to streamline the purchasing process, ensuring seamless navigation and clear product presentation. Additionally, I led efforts to optimize the homepage, creating a captivating and informative gateway to the brand's offerings. Furthermore, I developed comprehensive FAQ pages to address customer inquiries, providing valuable information and support. Through strategic analysis and innovative solutions, I played a pivotal role in maximizing the effectiveness of bebrilli.com's online presence, ultimately enhancing customer satisfaction and driving business growth.

Lowe’s Bay

In developing the concept for Lowe's bay to showcase a new product line of smart, anti-microbial lighting, I focused on creating an immersive and educational experience for consumers. This involved designing a visually compelling layout that not only captured attention but also effectively communicated the innovative features and benefits of the lighting products. By integrating interactive displays, informative signage, and engaging visuals, the goal was to enlighten and empower consumers about the unique advantages of the smart, anti-microbial technology, driving interest and fostering a deeper understanding of the product's value proposition within the retail environment.

Contact me: sammyleesullivan@gmail.com